Creative Strategist – Jess Willemse
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Boon + Gable

By 2020, 80% of the worlds internet traffic will be video. After consultation with Facebook Creative Shop on social media strategy, San Francisco based style start-up Boon + Gable knew they needed to start testing video as part of their online marketing strategy. 

BOON + GABLE

 
 

By 2020, 80% of the worlds internet traffic will be video.  

CLIENT – Boon + Gable (San Francisco Start-up)

KEY ACTIVITIES – Social and Video Strategy, Key Messaging, Video Development  

 
 

 

PROJECT PROCESS

 
 
 
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Insight

By 2020, 80% of the worlds internet traffic will be video. After consultation with Facebook Creative Shop on social media strategy, San Francisco based style start-up Boon + Gable knew they needed to start testing video as part of their online marketing strategy. 

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Opportunity 

To create a series of light-weight, feed-proof videos that Boon + Gable could test as part of their paid social media strategy. Using existing assets and mobile-first video principles, could we transform the way potential customers understand and engage with the brands message?

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Key Outcomes

Five feed-proof concepts and videos were developed using a selection of existing brand and video assets.

These aligned with mobile storytelling best practice principles including:
– Prioritising clear key-messages
– Branding upfront
– Thumb-stopping visuals
– Use the real estate - square and vertical videos
– Capture attention in the first 3 seconds