Creative Strategist – Jess Willemse
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I Like It

A compendium of design words. More accurately, the descriptive words that designers use when talking about graphic design. Alternatively, generally, and for the purpose of this exercise, these are known as adjectives.

I LIKE IT

 
 

A conversation about design, with designers.

RECOGNITION – Best Awards Finalist, 2017

KEY ACTIVITIES – Research Design, Distillation and Synthesis, Storytelling, Graphic Design  

 
 

 

PROJECT PROCESS

 
 
 
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Insight

A lexicon is the vocabulary of a person, language or field of knowledge. Think that of William Shakespeare, Greek, Latin or the field of medicine. Each has a particular set of words or descriptors unique to, or adapted for the category.

As a group who’s primary business is communication, little inquiry has been done into the lexicon of the graphic design field.

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Opportunity 

Here in lies the opportunity for my graduate project at AUT university. The question, how do designers talk about and describe design?

Using a specifically designed research method, I gathered over 80 sets of data from across the industry. Analysis of this data, in relation to existing research and language theories, formed the project output.

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Key Outcomes

A compendium of design words. More accurately, the descriptive words that designers use when talking about graphic design. Alternatively, generally, and for the purpose of this exercise, these are known as adjectives.

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With a spot of philosophy, and a touch of mildly humorous definitions, this set is a companion for thought. Read it however you like–there is no right way to digest this discourse of descriptive words.

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Designed as an aide for a creative minds wandering habits, I Like It presents you with an engaging index of adjectives to assist in everyday conversation about design.

This was a self initiated project, undertaken as the concluding study for my Communication Design degree.