A week in social creative #1
I see a lot of stuff I love, online, all the time.
Usually it just gets neatly saved to a Pinterest board or a collection on my Instagram, never to be seen again. In an attempt to remedy that, I bring you, a week in social creative. This series will focus on my favourite pieces of creative, from all the social medias, that i'm loving this week. Lets get into it.
Matt Crump for Chobani
Yes Matt yes. Loving this playful and eye catching colab with Chobani. Give me more and give me that yogurt drink please.
eautiful. Simple. Functional. Also could be described as: I stop, I love, I shop. Gorgeous creative with built in function using shoppable tags on Instagram.
This week I seem to be loving split frames. Love that this short video tackles branding and product benefit upfront in an interesting and crafted way.
Everything Everything Film
I am OBSESSED with this mobile, social first trailer. I haven't seen anything like it before, and actually watched the whole thing through when I had it served to me. A great example of the right fit for the right brand, and experimenting to see what works.
Please excuse me whilst I go book a holiday. Seriously love the storytelling in this one, and the way it plays with pacing to emphasise the brand and product throughout.
Hope you guys enjoyed this! Thinking of making it a regular thing – let me know if that would be useful! What was your fave piece?